The Company
How we become a leading tea manufacturer in India
Our Journey
The Story
“Keep your eyes on customer’s hearts, not on their pockets”
An indulging taste can’t be built in a day, we spent lot of years in RND and brought the world class tea on your cup.
With an incredible story of 50+ years and inspite of bringing lot of innovation and development in beverages industry, our passion for tea craftsmanship kept the taste consistent since 1964. “Quality, honesty & understanding customer’s needs” we always remember and follow this mantra of Late Mr. Surajmal Jain and as a tea brand we keep it as our brand personality for all our products and in our core values.
Interesting facts of journey
From Small to Large
Timeline
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Canteen at Apsara Talkies
In the year 1962, Late Mr. Surajmal Jain had started a tea canteen in Mumbai right infront of Apsara Talkies.
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Named after a movie theatre
People felt the connection with his tea, loved his unique recipe and indulging taste. Thereafter, he decided to start a tea brand with the same name which gave him the recognition "Apsara Tea" in 1964.
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Expansion in Indore by 1990
After several years of R&D Apsara Tea expanded and launched new products.
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2000 - Increased distribution network
Further Apsara Tea increased it's distribution network in Indore & nearby areas with new variants in tea.
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Powered up for new decade
After getting double demand of Apsara products, scaled the reach in Madhya Pradesh by the year 2010.
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Time for experiments
Between 2012 to 2016 Apsara launched different tea categories such as Green Tea and Instant Tea. Also introduced Tea bags in the market.
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Scaled in other regions
Further Apsara Tea has been launched to Mumbai in the year 2017 and Bangaluru in 2018.
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Rebranded in 2019
Apsara Tea revamped the whole Brand Identity and Packaging with new Brand Strategy.
The value proposition
Why Apsara Tea?
Distinctive
We believe complete satisfaction is a guarantee
Tasting tea is an art
At Apsara, we cater the needs of tea lovers with a wide range of high quality tea blends. Our blends are manufactured with utmost care winning hearts of consumers for a complete satisfaction. All our products have a consistency in taste and go through multiple quality checks before reaching consumers.
Tasting tea is an art which is perfected only through experience. With a history dating back to 1964, quality tea has always been at the heart of what we do. We have an experienced team of tea tasters who are proficient at the art of tea tasting and blending for over 25 years. Our quality control team is well aquatinted with the specific requirements of tea tasting to deliver consistent quality as per the standards laid down for each blend. This is how we make sure that our refreshing tea tastes great not just today but for years to come. We believe that every cup of our tea should not only help brighten your day but also give it a perfect start!
We also can offer
Apsara Tea offers several popular brands that cover the complete range and offer variety of delightful Indian teas to meet different tastes of consumers. Apsara Tea has built itself as one of the finest brand in the Indian Tea market. We work for our mission to maintain high standards and consistency to provide best quality tea to our customers. Our products are available PAN India at reasonable rates. We are also offering consumers, a huge range of packaging options to choose from.
Consumers can pick either one of our many packaging designs or create their own customized packaging. Tea boutiques can also order tea which can be processed, packaged and shipped as per their requirements. With over five decades of experience , Apsara Tea is easily your one stop destination for every tea lover. Whether you’re looking for packaged tea, tea boxes or flavoured tea, we have it all!
I love the taste! Apsara Tea keeps me energetic throughout the day! One thing that I love about Apsara Tea is it gives so many varieties of tea to choose from.
Ishita Gupta
We're only using Apsara Tea from more than 4 years and my family loves the taste.
Farah Sheikh
My favourite morning companion. It leaves a soothing effect.
Gaurav Chandani
Apsara Tea shares a special bond with us by giving us the perfect family time. It's refreshing taste keeps us looking forward for our tea time daily!
Priyanshi Sharma
